Wednesday 20th February 2019
Attended a lecture- Digital Marketing: Developments in customer relationships
In this lecture, Ritva Kinnunen discussed the different tools used for marketing. As a creative digital media student, I am familiar with social media, traditional media and technology used for marketing. This talk was very technical and talked about cookies and traffic building. One question that stood out to me was: How do you get customers to visit our websites or search for our product? I understand content creation is key and to keep traffic going to your website or social media, you need to upload new content daily. Tagging or # definitely helps. I know from my coding classes that you can put tags on your websites so when people search those keywords, your website will come up on the list somewhere.
Attended: Marketing insights panel
Due to the time limit, this talk was quite short. They talked about trends and how it's important to follow trends and also keep an eye on upcoming trends. AI is indeed a trend at the moment, and the technology is developing steadily. Marketing is using AI to understand what you need or want. At Xmas, I purchased a keyboard on Amazon as a Xmas present for myself. Since then, I'm constantly seeing piano lessons adverts on Instagram. AI used the information of my keyboard purchase and now believes that I need all these piano lesson applications.
Attended a lecture: What makes a strong image?
Anu Akkanen gave this talk on imagery. In my notes copy all I have written down is one quote that sums it up:
"An image can tell a story."
I am a storyteller, and I have an active imagination. As humans, we have this ability to create stories from just an image. We use storytelling to understand and process information. Our brain is always fascinated by stories, and we are taken on a journey when someone tells a story. When it comes to marketing and advertising, an image will catch people's eyes. Visuals are more appealing than text.
Attended a lecture: Presenting yourself as an entrepreneur
Storytelling
In this lecture, Frank showed us this simple animation about two triangles, a circle and a line box. The 1944 animation is called Heider and Simmel, and it proves that people create stories to understand and process information. A story has drama, emotion and turning points. As a Media student, I am familiar with the structure of a story. When I watch films, I can almost always predict what is going to happen and how it's going to end. However, I never thought to incorporate storytelling with business. Last week it was innovation week in CIT and I attended a talk about corporate storytelling in a digital age. For the duration of the discussion, I paid full attention because the guest speakers told stories. As Frank said, people listen to stories. I always start daydreaming or losing focus if a presentation is in fact after fact. I have taken on Frank's advice and used storytelling in my recent presentations. With stories, I believe people connect and empathize with you and your idea. This might help pursued people to invest in your ideas.
Attended a lecture: Learning from an experienced designer
Insights on design and experiences of a creative entrepreneur
Brent Meheux gave some excellent advice during his talk. First of all "we all have a unique skill that no one else has." I really like this quote because it's important to believe in yourself and your skills. There are millions of people in the world, and you are going to be competing with a lot of people for a job position or for a mortgage or whatever it is you want in life. One of my favourite quotes is from a TV series, and this is it:
"A man (or woman) unwilling to fight for what he (or she) wants, gets what he (she) deserves."
You should always believe in your skills and yourself. Everyone is unique in their own way, and you can succeed. You just need to fight for it.
Another critical piece of advice he gave was "if you can't help, tell the truth." I know in the film industry actors lie on their CVs and figure out how to perform the task later. In the future, I will be upfront and tell employers or clients these are the skills I have. If I don't have the software knowledge, I will let them know.
There was a visual communications panel after this lecture and one interesting quote:
"If you steal from one source, you're a thief. If you steal from 5, it's an influence."
During the pre-production phase of every project, I always make mood boards of multiple images for visual reference or inspiration. You shouldn't try to copy another person's work. You should try and develop your own style and your own original piece of work. I understand it can be difficult but creating mood boards help.
Attended a lecture- Digital Marketing: Developments in customer relationships
In this lecture, Ritva Kinnunen discussed the different tools used for marketing. As a creative digital media student, I am familiar with social media, traditional media and technology used for marketing. This talk was very technical and talked about cookies and traffic building. One question that stood out to me was: How do you get customers to visit our websites or search for our product? I understand content creation is key and to keep traffic going to your website or social media, you need to upload new content daily. Tagging or # definitely helps. I know from my coding classes that you can put tags on your websites so when people search those keywords, your website will come up on the list somewhere.
Attended: Marketing insights panel
Due to the time limit, this talk was quite short. They talked about trends and how it's important to follow trends and also keep an eye on upcoming trends. AI is indeed a trend at the moment, and the technology is developing steadily. Marketing is using AI to understand what you need or want. At Xmas, I purchased a keyboard on Amazon as a Xmas present for myself. Since then, I'm constantly seeing piano lessons adverts on Instagram. AI used the information of my keyboard purchase and now believes that I need all these piano lesson applications.
Attended a lecture: What makes a strong image?
Anu Akkanen gave this talk on imagery. In my notes copy all I have written down is one quote that sums it up:
"An image can tell a story."
I am a storyteller, and I have an active imagination. As humans, we have this ability to create stories from just an image. We use storytelling to understand and process information. Our brain is always fascinated by stories, and we are taken on a journey when someone tells a story. When it comes to marketing and advertising, an image will catch people's eyes. Visuals are more appealing than text.
Attended a lecture: Presenting yourself as an entrepreneur
Storytelling
In this lecture, Frank showed us this simple animation about two triangles, a circle and a line box. The 1944 animation is called Heider and Simmel, and it proves that people create stories to understand and process information. A story has drama, emotion and turning points. As a Media student, I am familiar with the structure of a story. When I watch films, I can almost always predict what is going to happen and how it's going to end. However, I never thought to incorporate storytelling with business. Last week it was innovation week in CIT and I attended a talk about corporate storytelling in a digital age. For the duration of the discussion, I paid full attention because the guest speakers told stories. As Frank said, people listen to stories. I always start daydreaming or losing focus if a presentation is in fact after fact. I have taken on Frank's advice and used storytelling in my recent presentations. With stories, I believe people connect and empathize with you and your idea. This might help pursued people to invest in your ideas.
Attended a lecture: Learning from an experienced designer
Insights on design and experiences of a creative entrepreneur
Brent Meheux gave some excellent advice during his talk. First of all "we all have a unique skill that no one else has." I really like this quote because it's important to believe in yourself and your skills. There are millions of people in the world, and you are going to be competing with a lot of people for a job position or for a mortgage or whatever it is you want in life. One of my favourite quotes is from a TV series, and this is it:
"A man (or woman) unwilling to fight for what he (or she) wants, gets what he (she) deserves."
You should always believe in your skills and yourself. Everyone is unique in their own way, and you can succeed. You just need to fight for it.
Another critical piece of advice he gave was "if you can't help, tell the truth." I know in the film industry actors lie on their CVs and figure out how to perform the task later. In the future, I will be upfront and tell employers or clients these are the skills I have. If I don't have the software knowledge, I will let them know.
There was a visual communications panel after this lecture and one interesting quote:
"If you steal from one source, you're a thief. If you steal from 5, it's an influence."
During the pre-production phase of every project, I always make mood boards of multiple images for visual reference or inspiration. You shouldn't try to copy another person's work. You should try and develop your own style and your own original piece of work. I understand it can be difficult but creating mood boards help.
Comments
Post a Comment